Twitter logo: The new chapter in the history of technology series is about Twitter, a social network that practically opened the eyes of the internet to the importance of this type of website for live events, politics and advertising.
Twitter was officially founded in 2006 by the quartet Jack Dorsey, Noah Glass, Biz Stone and Evan Williams. Only the idea that gave rise to the venture begins much earlier.
In the year 2000, the executive Jack Dorsey casually invented a BlackBerry application that informed friends what he was doing.
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It seemed useless at first, but he felt that people would like that idea. Only that she did not go forward and he got to work in a podcasting company called Odeo.
It was there that he met the three companions who would soon be his partners. Williams, even, was the founder of the Blogger platform and had sold it to Google.
None of the four really enjoyed podcasts and everything got worse when Apple released iTunes, which had support for rss and podcast player for free, which was going to bury all the businesses of this company. There they realized that it was the moment to change the zone.
Twitter logo: Before the official name, several ideas came, from “Sea Shells” to “FriendStalker”, “Jitter” and the State, which came to be used in some of the drafts. Who had the idea of the final name was Noah Glass, who found the term in a dictionary.
The word “twitter” means “a brief and inconsequential explosion of information” or a noise made by birds.
And the first version of the name had no vowels, only twttr. The reason? In the cell phone keypad numbers, it is converted to 89887. That was the numeric code for sending design messages in SMS. But from another brand I had already registered the number, and the vowels came back.
For months, only Odeo employees used the service. Here the public version of Twitter came on the air on July 21, 2006. The first publication in the story was that of Jack Dorsey in March of that year. He is the owner of the @jack account and posted “I’m just here fixing my twtter”.
Twitter has only been disconnected from Odeo in April 2007 and became an independent company, when Evan Williams bought what was left of the company from some investors.
That part is nebulous, because it was at that moment that one of the founders, Noah Glass, was fired. He was the great software engineer behind the project and many people said he was also the most in love with him. Noah feels betrayed to this day and some people tell the story of Twitter until they end up leaving him unjustly outside.
With the restructuring, the social network began to pump. In the 2007 edition of the South by Southwest Interactive festival, Twitter has invested heavily in advertising and tripled the number of daily messages, reaching 60 thousand entries.
And at that time was born the illustration of the whale raised by birds, which indicated that Twitter servers were overloaded. She was a creation of the artist Yiying Lu.
The hashtag already existed to add channels and content in the good old mIRC, but it has been introduced in Twitter in 2007. And the little bird? He is officially called Larry, in homage to basketball star Larry Bird. Larry Bird. Birdie. It is understood?
The cursed 140 characters
But why the limit of 140 characters? Is that at the time when the limit of digits in SMS messages was 160 characters, and the remaining 20 would be used for the user’s name. And Twitter was born as a mobile message service, so you needed to respect this restriction.
Even when he became a social network on the PC, the original number was kept. Of course that was relaxed today, it gives to send the image, answer several people and put links without having to spend much space. And at the time, URL shortening services became popular
In 2010, Twitter is one of its biggest repatriated visual and functions. This new website, finally, stops opening the images and videos, without leaving the social network, and changes the face of the mentions and RTs buttons.
The death of Michael Jackson in 2009 and the World Cup in South Africa in 2010, were some of the main issues in the world that have made Twitter the best place to make comments in real time.
And it was only in the year 2009 that the automatic retweet button appeared. Before it was all manual, believe it! In 2011, a new update put the Connect and Discover tabs so you can see the mentions and find the topics and new people.
Celebrities, politics and culture
Actor Ashton Kutcher was the first person to reach 1 million followers in 2009, breaking the CNN news network. He was the beginning of one of the most influential people, with publications made by himself. This proximity with writers, actors, athletes and even Brazilian actors was and still is one of the qualities of the social network.
Already the political potential of Twitter only comes with the Arab Spring in 2011. The protests in countries of Africa and the Middle East went through a lot of censorship of the governments and the social network was very important so that the information reach the whole world and the groups could organize. In the same year, it was widely used in the Occupy Wall Street movement in the United States.
Of course, people can not leave aside the applications that serve to improve the experience of using the network. The most famous of them, the TweetDeck, emerged in 2008 and was purchased by the service itself in 2011.
The short life of Vine
In 2012, Twitter buys a small startup called Vine that had a few months to live. She allowed the publication of videos of a maximum of six seconds recorded on the cell phone. He viralized and even created celebrities just from there, even without the numerous user base.
In October 2016, it announced the end of Vine and the launch as an isolated service. As of January 2017, it became a single file.
At the command of the flock
The public offering of shares in 2013 and made the company worth 31 billion dollars. And this year was amazing, because it was the first in which Twitter registered profit!
And the Twitter command is a complicated thing. Williams was CEO of 2008 until 2011, when a citizen named Richard Costolo took over after working at Google. His successor and current chief executive is Jack Dorsey himself, who returned to the launch in 2015. He also currently runs the Square payments service.
And you know what is the most retweeted comment in History? He has two in the fight! The first was a selfie by presenter Ellen DeGeneres with several of the stars during the 2014 Oscar, but she lost the position in April 2017.
The current winner is a young man from the United States who made a bet with a fast network. food to win the lifelong action of the nuggets a certain number of retweets was reached. At the time of production of this video, the tweet was around 3.65 million RTs. The author won a prize in the nuggets.
Twitter returned to the stage, because the president-elect of the United States at the time only candidate, Donald Trump, is an active user and put very informal messages. And the Brazilian public has had a lot of fun with Neymar’s old tweets, of course.
Currently, the company does not register growth of users, which means that the same number of people entering and leaving Twitter. The current number is 328 million accounts. Until today the company has difficulties to attract more investors and advertisers and not close the year in red.